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www.hornallanderson.com/casestudy/putting-a-media-giant-into-motion

OMD

Putting a media giant into motion

YOU’RE ONLY AS GOOD AS YOUR NEXT BIG WIN

OMD is the largest, most awarded media agency in history, but in the fast moving global media game, you’re only as good as your next big win. They needed a revitalized brand that could express their always-seeking, always-striving culture, not just their size and influence.

OMD

OMD is always moving forward, so we created a dynamic identity that physically transforms in response to its environment. The new logo is designed to work as a single brand system that is constantly in motion with five unique lock-ups.

The most visible reflection of this new identity came in the form of a website that defies conventions of corporate culture, taking advantage of HTML5 technology to fuse video and motion in a truly new way.

“Our aspiration was for a visual identity that captured the element of creativity, our influence, and the dynamic nature of our business.”

ANDREW LAZZARO, CHIEF BRAND OFFICER, OMD

The new brand has succeeded in getting 8000 employees “seriously ****ING excited.”

The change not only gives their 130+ global offices the flexibility to personalize the identity within a framework, but it has changed the way the organization walks and talks, shifting the focus from what they’ve achieved to what they’ll do next.