In this modern, fast-paced, processed-food world, we've forgotten the joy of fresh, nutritious food that tastes like what it is. Starbucks had a vision of bringing delicious and nourishing juices and foods to everyone – we made the brand come alive.
We grew Evolution Fresh from a seed of inspiration to a vibrant, expressive brand, through more than 200 elements and a captivating retail experience, in just over four months. The trust, vision and leadership of the Starbucks team allowed us to be this quick and nimble. We all shared a clear vision and belief in the promise of Evolution Fresh – following nature's lead.