
Our newly published book “Happy Accidents” celebrates three decades of design and discovery. It’s the result of years spent embracing tensions—big and small, work and play, and the juxtaposition of handcrafted and digital. It’s a look at what we’ve done, who we’ve done it with, and the beliefs we’ve held to along the way.


Within the book, there are many discovered elements, including a branded USB drive that offers a peek behind the curtain of our Hornall Anderson Experience (HAX) Lab. And it pays homage to the clients and projects that have played a vital role in helping us to become who we are today. While this book reflects thirty years gone by, to us it’s just the beginning.


More often than not, the most illuminated, exciting things happen accidentally.

