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Collection N°1

ENGAGING STORYTELLING

Stories are the most powerful way to shape our lives and work. Here are some of our projects that have had a positive impact.
For Cheekbone beauty

Helping right the story

The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For Hyundai & United Nations Development Programme

Working for a better tomorrow

A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.
By FAST COMPANY WCI

Standing out at the World Changing Ideas Awards

We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.
For MAPLE LEAF FOODS

Flipping colour conventions for climate change

For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For Protect Our Winters Canada

Shutting down climate change deniers

We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
See what else we’re working on Sid Stories
Collection N°2

THE NEW RULES OF DESIRE

SKYN’s brazen and intimate work is rewriting the playbook on marketing sexuality. Here’s their latest and greatest.
By Sid Lee

HIGHJACK CENSORSHIP

Using the allure of the unknown to take a stand against restrictive social media guidelines.

Setting the mood

Creative Directors Céline and Clément Mornet-Landa aren’t f*cking around with the values that foreground SKYN’s messaging. Here’s what they have to say.
By SID LEE

Places of Intimacy

The collaboration with GQ Magazine that sent 30 couples to hotels all over the world with a simple—albeit cheeky—mission.
By ADWEEK

INEXCUSABLE EXCUSES IN ADWEEK

For World Aids Day, SKYN brandished their condom packaging with phrases men use to avoid protection.
Feeling frisky? You know where to go.
Collection N°3

Portraits of our people

Meet the originators, icons, collaborators and cultural pioneers that are carving out their own lanes in and around Sid Lee’s creative community.
By Sid Lee

IDENTITY, SCIENCE, FASHION.

The story of how Yang Shi became a quintessential creative.
By Sid Lee

Jenn Harper on creating what matters

The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?

INTROVERTED, QUEER, BADASS

From managing iconic bands in Toronto to finding her voice in a new language, Krissi Campbell lights up whatever space she enters. Read her story in Clio’s Reinventions column here.

BY SID LEE

FROM KINSHASA WITH LOVE

Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.
By Sid Lee

Sasha Velour’s art, and transgression

Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.
Get to know us better Meet Sid
Collection N°4

Let's take a trip

From hotels and airlines to restaurant menus, strong design can elevate every step of the hospitality experience. Good thing it’s in our DNA. 
By SID LEE

Connection, wellness and tech

3 insights from industry experts on the benefits of designing with humans in mind.
By Sid Lee Architecture

EAST Meets west

Take a peek at Vogue Hotel Montréal’s new common spaces by Sid Lee Architecture. This new addition to the Curio Collection by Hilton is set for a spring unveiling.

Setting the mood

"Designing with a sense of purpose, ingenuity, and storytelling to craft work that shapes the people and places it touches."

- Marie-Elaine Benoit, Design Director
For Air Transat

Travel moves us

Life’s most rewarding experiences were the inspiration for Air Transat’s new brand platform and launch campaign.
Capturing the zeitgeist of a city

The W Hotel in Forbes

“In opting for a more eclectic and local approach to luxury, this Marriott hotel sibling is poised to capture the zeitgeist of the city in all its multifaceted glory.”
It all starts here. Let's talk business
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